Welcome to Situation

A Marketing Agency for Unforgettable Experiences

We build audiences for the
awe-inspiring, heart-pounding, crowd-roaring,
unforgettable experiences that stay with us forever.

Featured Livestreams

Two photos side by side: On the left, two people sit indoors smiling and laughing. On the right, a diverse group of people outdoors cheer and react with excitement at an event or concert.

The Intermittent Audience: How Occasional Buyers Discover Broadway

Three spotlights shine downward, casting overlapping white beams against a textured blue background. The lights are evenly spaced and create a bright, illuminated area in the center.

From Show to Season: Taking a Chance to Breathe and Dream Big

The image features the words Early Adopters in large, bold, yellow-green text centered on a dark green gradient background.

Early Adopters: How Audiences Decide to Buy Before Opening Night

A diverse group of people smiling and cheering at an event, with some wearing sports jerseys and accessories. The joyful crowd suggests excitement and celebration. The background is blurred with stadium lights visible.

Converting Concert and Sports Fans into Theatergoers: Our Findings with Ticketmaster