Case Studies

365 Days of Girlhood: A Live Broadcast Celebration

TikTok Star Dylan Mulvaney in a purple dress.

Challenge

TikTok Star Dylan Mulvaney celebrated one year of sharing her experience as a trans woman on social media by starring in a live-streamed concert to raise money for LGBTQ+ organizations. We were honored to support the 365 Days of Girlhood team with their broadcast.

What We Did

Live Stream Production

Broadcast Strategy

With so much anger and outright discriminatory and inflammatory rhetoric towards this community, to come together with fellow industry colleagues to help create and broadcast Dylan’s personal journey and her efforts to lift up these voices was incredibly moving and gratifying.

Rian Durham,
He / They | Account Group Director

Results

$200,000

in Donations