Case Studies
Opening the Door to Opportunity With Broadway’s SIX
Connecting NYC public school students to the arts.
Challenge
Every night approximately 20% of Broadway theatre tickets go unsold while local New York City public school students remain locked out of the Broadway community due to lack of access. As public school funding for the arts gets cut, the severe inequity in who gets to participate in arts and culture widens. Situation Project is on a mission to expand the imaginations of local students by increasing and providing access to arts & culture experiences.
What We Did
Ticket Sponsorship
Educational Coordinating
Event Production and Programming
Video Production
Solution
Situation Project partnered with SIX The Musical (Alchemation Productions), Teen Vogue/Conde Nast, and The New York City Department of Education to bring 900 public school students to a Broadway show performed exclusively for them.
By leveraging key relationships with principles from public schools in high-performing, under-resourced districts, editorial leadership at Teen Vogue, the SIX producing team, and the operational experts at Situation Project, we pulled off an unforgettable event that turned New York City public school students into theatre fans for life.
Despite the Department of Education-wide bus driver shortage and rising crime on New York City public transit, Situation Project and the Department of Education overcame logistical hurdles to welcome 900 students from 29 schools in all five New York City boroughs.
We also arranged for a post-show talkback with the cast and Tony Award®-winning creative team led by Claire Dodson (Senior Entertainment Editor at Teen Vogue), which offered an inside look into professional arts careers. We captured the students’ reactions to the show and the talkback and turned it into a video so they would have a reminder to stay inspired and dream big.
Results
The importance of representation in the arts hinges on the concept “In order to be it, you have to see it.” Thanks to this event, NYC public school students got to “see it” — and based on the thunderous applause at curtain call, now they’re ready to “be it.”
2022 Bronze Statue Clio Award
Our work planning, organizing, and producing this special performance and post-show talkback earned us a Bronze Statue Clio Award.