Event Recap – Fandom Unpacked #1: What the GRAMMYs Can Teach Us About Fandom

Fandom has long been the heartbeat of any in-person sports, music, or entertainment experience, but modern-day fans organize around an ever-increasing scope of properties and share their love (and despair) on hundreds of different platforms.

In the inaugural episode of the series, Situation’s Damian Bazadona and Peter Yagecic chat with John Loken, EVP of Marketing at The Recording Academy, about how the GRAMMYs puts music fans front and center.