AI’s Impact on the Live Entertainment Industry: Unpacking the Business Effects on Sports, Arts, and Ticketed Events

As AI moves beyond experimentation and into the C-suite, shaping strategy at the highest levels, the real question isn’t what’s possible?—it’s what’s next? Few people have a better vantage point on this than Janette Roush, Chief AI Officer and SVP of Innovation at Brand USA, who has spent her career at the intersection of marketing, technology, and live events.

On April 22 at 12:30 PM EST, Janette joins Damian Bazadona (Founder & President of Situation Group) and Peter Yagecic (Innovation Advisor) for a special edition of our Fandom Unpacked livestream about where we’re headed, what innovation really looks like in live experiences, and how we stay ahead of change rather than reacting to it.