Event Recap – Creating Community IRL: Why Conventions Are a Marketer’s Dream

What happens when you bring together thousands of fans for an unforgettable weekend of cosplay, performances, and interviews with the objects of their fandom? Find out when Damian Bazadona and Peter Yagecic chat with Mischief Management’s Melissa Anelli, producer of BroadwayCon (and many other fan conventions).

Check out our audio playlist for more episodes of Fandom Unpacked.