The Impact of Influence

Influence in marketing today is bigger and more complex than ever before. It’s not just about influencers—it’s about brands, organizations, celebrities, and everyday voices. Whether you’re using paid, earned, or owned media, driving influence is at the center of every successful campaign.

No matter who you’re reaching—fans, donors, customers, or communities—influence matters, and it’s evolving fast. Join us at 12 PM EST on January 22nd for our first webinar of 2025, where we’re digging into the bigger picture of influence. Industry pros from entertainment, nonprofit, tech, and beyond will break down what’s actually working, what’s not, and where influence is heading next.