The Year-End Broadway Bump: Who is the Holiday Buyer?

Did you know that Broadway’s final nine weeks of 2024 outperformed the same weeks in 2019, with higher weekly grosses across the board? This year-end boom wasn’t just great news—it’s a sign of growing momentum for the industry heading into 2025. So, who’s behind this holiday-season comeback—and what does it mean for the future of Broadway?

Join us for next installment of our Broadway Audiences Series in partnership with Broadway Direct and The Shubert Organization as we learn more about our 2024 Holiday season audiences.