Audiences today aren’t just looking for experiences—they’re craving moments that immerse, inspire, and transform. The need for marketers who can fuse bold storytelling with cutting-edge strategy has never been stronger.

Situation has joined forces with NYU Tisch School of Drama to create From Storytelling to Story Selling: Live Experience Marketing, an innovative new lab course that redefines how the next generation of marketers will approach the industry. Designed to prepare students for a rapidly evolving field, this partnership bridges creativity and strategy, blending artistic vision with cutting-edge methodology. It also provides a forum for Situation to embrace fresh perspectives, challenge assumptions, and drive innovation alongside the next generation of creative leaders.

The course offers students more than a seat at the table—it provides a deep dive into the evolving world of live experience marketing. From exploring how digital platforms drive engagement to leveraging analytics for creativity, media planning, and breakthrough technologies, students get hands-on tools to build campaigns that make an impact.

By balancing foundational knowledge with a forward-looking perspective, students are empowered to craft strategies that connect with diverse audiences in today’s competitive and dynamic environment.

NYU Tisch School of Drama, globally recognized for producing industry leaders and innovators, provides the perfect environment for this initiative. Its students bring an innate talent for storytelling—a skill vital to the future of experience marketing.

Situation’s role in the partnership extends beyond curriculum design. An award-winning team of agency leaders will guide students through real-world case studies, hands-on projects, and collaborative sessions, sharing insights into how live experience marketing drives impact in today’s competitive landscape.

This initiative represents more than just a partnership—it’s a commitment to innovation in a field that thrives on creativity and connection. Students don’t just learn to navigate the future of marketing—they’re challenged to help define it.

As the industry continues to evolve at breakneck speed, this partnership ensures that both the students and Situation stay ahead of the curve. By combining Tisch’s academic rigor with Situation’s marketing expertise, the lab offers an ever-evolving model of education and professional development—one that’s shaping the future of experience marketing, one storyteller at a time.